Discontinuous innovation: learning to manage the unexpected
Auteur :
Augsdorfer, Peter / Bessant, John / Moslein, Kathrin / Von Stamm, Bettina / Piller, Frank T
Éditeur :
Imperial College Press
ISBN :
9781848167803
Date de publication :
1 nov. 2013
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do firms pick up weak signals on emerging - and possibly radically different - innovation? And what should firms do when these weak signals hit their mainstream process? This book provides answers to the above-mentioned questions by gathering information from the research project.