Building brands: corporations and modern architecture
Auteur :
Ong Yan, Grace
Éditeur :
Lund Humphries Publishers Ltd
ISBN :
9781848224070
Date de publication :
30 oct. 2020
Dimensions :
25,0 x 19,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architecture, urban conditions, and conceptions of society shaped the ambitious branding goals of corporate clients.