Marketing and retail pharmacy
Auteur :
Gilligan, Colin / Lowe, Robin / Cattee, Peter
Éditeur :
Taylor & Francis Ltd
ISBN :
9781857752021
Date de publication :
1 juil. 1996
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business