Soul of the new consumer, the: authenticity - what we buy and why in the new economy
Auteur :
Lewis, David
Éditeur :
Lewis, DavidBridger, Darren,
ISBN :
9781857882988
Date de publication :
18 févr. 2001
Dimensions :
23,4 x 15,6 x 1,9 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.