Cult of the luxury brand, the: inside asia's love affair with luxury
Auteur :
Chadha, Radha / Husband, Paul
Éditeur :
John Murray Press
ISBN :
9781857886351
Date de publication :
17 sept. 2015
Dimensions :
23,0 x 17,1 x 1,6 cm
Poids :
397 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.