Marketing tourism products: concepts, issues, cases
Auteur :
Seaton, A.V. / Bennett, M.M.
Éditeur :
Cengage Learning EMEA
ISBN :
9781861523020
Date de publication :
15 août 1996
Dimensions :
2,5 x 18,7 x 24,8 cm
Poids :
494 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.