Free: how today's smartest businesses profit by giving something for nothing
Auteur :
Anderson, Chris
Éditeur :
Cornerstone
ISBN :
9781905211494
Date de publication :
6 mai 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
202 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.