Marketing in food, hospitality, tourism and events: a critical approach
Auteur :
Tresidder, Richard / Hirst, Craig
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781906884222
Date de publication :
31 mai 2012
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.