Marketing and designing the tourist experience
Auteur :
Frochot, Isabelle / Batat, Wided
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781908999467
Date de publication :
31 mars 2013
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.