Marketing communications: an advertising, promotion and branding perspective
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781910158951
Date de publication :
30 sept. 2017
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.