Martketing: the heart and brain of branding
Auteur :
Sanchez Lamelas, Javier
Éditeur :
LID Publishing
ISBN :
9781910649862
Date de publication :
30 août 2016
Dimensions :
20,3 x 20,3 x 1,8 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.