Essentials of digital marketing
Auteur :
Waite, Kathryn / Perez Vega, Rodrigo
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396000
Date de publication :
26 févr. 2018
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.