Contemporary issues in digital marketing: new paradigms, perspectives and practices
Éditeur :
Libri Publishing
ISBN :
9781911450238
Date de publication :
30 juin 2018
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Despite pervasive digital technologies, digital marketing is still in its infancy. The term digital marketing is commonly used but its meaning is far from concise. This book explores the realities of digital marketing, with contributions from academics and practitioners, expert in the field.