Analysis of theodore levitt's marketing myopia, an
Auteur :
Diderich, Monique
Éditeur :
Macat International Limited
ISBN :
9781912127337
Date de publication :
4 juil. 2017
Dimensions :
19,8 x 12,9 cm
Poids :
112 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view.