Blue ocean strategy
Auteur :
Mebert, Andreas
Éditeur :
Macat International Limited
ISBN :
9781912302130
Date de publication :
15 juil. 2017
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans†in uncontested market space.