Marketing myopia
Auteur :
Diderich, Monique
Éditeur :
Macat International Limited
ISBN :
9781912302161
Date de publication :
15 juil. 2017
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount.