Competitive strategy: techniques for analyzing industries and competitors
Auteur :
Belton, Padraig
Éditeur :
Macat International Limited
ISBN :
9781912302185
Date de publication :
15 juil. 2017
Langue :
Anglais
Pays d'origine :
Grande Bretagne
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.