Analysis of pankaj ghemawat's distance still matters, an: the hard reality of global expansion
Auteur :
Giudici, Alessandro / Rolbina, Marianna
Éditeur :
Macat International Limited
ISBN :
9781912453009
Date de publication :
15 mai 2018
Dimensions :
19,8 x 12,9 cm
Poids :
252 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.