Neurosciences in marketing and tourism: research methods and technological applications
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781917433563
Date de publication :
30 oct. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences.