Political marketing and management in the 2017 new zealand election
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030068271
Date de publication :
28 déc. 2018
Dimensions :
21,0 x 14,8 cm
Poids :
237 g
Langue :
Anglais
Pays d'origine :
Suisse
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.