Lessons from trump’s political communication: how to dominate the media environment
Auteur :
Morini, Marco
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783030390099
Date de publication :
23 févr. 2020
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores Donald Trump’s political communication as a candidate and in the first two years in office. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites.