Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of ai in marketing

Éditeur : Springer International Publishing AG
ISBN : 9783031074219
Date de publication : 8 déc. 2022
Dimensions : 23,5 x 15,5 cm
Langue : Anglais
Pays d'origine : Suisse

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.

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