Agritourism marketing in africa: exploring digital and social media strategy
Éditeur :
Springer International Publishing AG
ISBN :
9783031786815
Date de publication :
19 avr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.