Social media and crisis communication in the cruise industry: analysing the effects of the covid-19 pandemic
Auteur :
Testa, Ginevra
Éditeur :
Springer International Publishing AG
ISBN :
9783031838958
Date de publication :
26 avr. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic.