Digital marketing strategies for value co-creation: models and approaches for online brand communities
Auteur :
Ozuem, Wilson / Willis, Michelle
Éditeur :
Springer International Publishing AG
ISBN :
9783031846120
Date de publication :
30 mai 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies.