About commerce: understanding the interface of deal-making and relationship building
Auteur :
Usunier, Jean-Claude
Éditeur :
Springer International Publishing AG
ISBN :
9783031866722
Date de publication :
30 avr. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.