Leveraging digital marketing for tourism: exploring strategies and applications in contemporary tourism markets
Éditeur :
Springer International Publishing AG
ISBN :
9783031885815
Date de publication :
16 mai 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality.