Vending retail marketing: text and international cases
Auteur :
Stoyanov, Dobromir Kirilov
Éditeur :
Springer International Publishing AG
ISBN :
9783031901225
Date de publication :
9 juil. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic retail phenomenon.