Text analytics in marketing: a practical guide for students and researchers
Auteur :
Dan, Daniel / Reutterer, Thomas
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032080851
Date de publication :
20 févr. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.