Political branding in ghana: designing and delivering the political brand promise
Auteur :
Manyo, Joyce
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032153012
Date de publication :
24 avr. 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies.