Role of marketing in reshaping the dynamic landscape of business, the: proceedings of the 2025 ams world marketing congress, dijon, france, july 2-4
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032199461
Date de publication :
29 mai 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers.