Modeling in marketing research: understanding visual behavior using markov models
Auteur :
Michalski, Rafał
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032207173
Date de publication :
24 août 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
mso-ansi-language: EN-GB;">This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version.