Human and smart marketing: strategic transitions in intelligence, sustainability, and inclusion
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032216700
Date de publication :
2 juin 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
font-family: 'Times New Roman',serif;">This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC).