Artificial intelligence transforming marketing: renewed theoretical bases and new paradigms
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032223593
Date de publication :
13 juil. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
font-family: 'Times New Roman',serif;">This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies.