Authenticity formula, the: a practical guide for building meaningful brands across cultures
Auteur :
Bitar, Amer / Lam, John
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032230300
Date de publication :
4 sept. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership.