Bridging the past and future: public and non-profit marketing for post-industrial areas: proceedings of the xxiv international congress on public and non-profit marketing (iapnm), katowice, poland, july 2-5, 2025
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032249852
Date de publication :
12 août 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The concept of the European City of Science intersects with public marketing in multiple dimensions. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technological transformation since the 1990s.