Human-centric marketing: a humanistic approach to business
Auteur :
Orîndaru, Andreea
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032255099
Date de publication :
13 juil. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. Designed for professionals, entrepreneurs, and students, it bridges business strategy with personal growth, offering a compelling vision of marketing as a force for positive impact and deeper human connection.