Market research for smes: understanding customers and markets with ai enhanced methods
Auteur :
Dobbelstein, Thomas / Heidig, Wibke
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032277640
Date de publication :
3 juil. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
From precise research questions to actionable data interpretation, this guide covers it all.Artificial intelligence is integrated throughout the entire market research process presented in this book.