Handbook event market china
Éditeur :
De Gruyter
ISBN :
9783110372366
Date de publication :
27 nov. 2015
Dimensions :
24,0 x 17,0 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
Allemagne
Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. This publication highlights the development of China's event industry as well as the changing role of China in the global event market.