Toward cross-channel management: a comprehensive guide for retail firms
Auteur :
Rudolph, Thomas / Brunner, Felix
Éditeur :
De Gruyter
ISBN :
9783110416985
Date de publication :
29 janv. 2015
Dimensions :
24,0 x 17,0 cm
Poids :
279 g
Langue :
Anglais
Pays d'origine :
Allemagne
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.