Let's get engaged! crossing the threshold of marketing’s engagement era: proceedings of the 2014 academy of marketing science (ams) annual conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319118147
Date de publication :
13 déc. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.