Rethinking place branding: comprehensive brand development for cities and regions
Éditeur :
Springer International Publishing AG
ISBN :
9783319124230
Date de publication :
8 déc. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.