Boundary spanning elements and the marketing function in organizations: concepts and empirical studies
Éditeur :
Springer International Publishing AG
ISBN :
9783319134390
Date de publication :
24 mars 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.