Marketing challenges in a turbulent business environment: proceedings of the 2014 academy of marketing science (ams) world marketing congress
Éditeur :
Springer International Publishing AG
ISBN :
9783319194271
Date de publication :
23 déc. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.