Confessions of the pricing man: how price affects everything
Auteur :
Simon, Hermann
Éditeur :
Springer
ISBN :
9783319203997
Date de publication :
27 oct. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Nederlands
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.