Wine positioning: a handbook with 30 case studies of wine brands and wine regions in the world
Auteur :
Mora, Pierre
Éditeur :
Springer International Publishing AG
ISBN :
9783319244792
Date de publication :
4 déc. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.