International fragmentation: impacts and prospects for manufacturing, marketing, economy, and growth
Éditeur :
Springer International Publishing AG
ISBN :
9783319338453
Date de publication :
12 oct. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.