Electronic commerce: a managerial and social networks perspective
Auteur :
Turban, Efraim / King, David / Lee, Jae Kyu / Liang, Ting-Peng / Turban, Deborrah C.
Éditeur :
Springer International Publishing AG
ISBN :
9783319362700
Date de publication :
7 oct. 2016
Dimensions :
25,4 x 17,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.