Marketing dynamism & sustainability: things change, things stay the same…: proceedings of the 2012 academy of marketing science (ams) annual conference
Éditeur :
Springer International Publishing AG
ISBN :
9783319364919
Date de publication :
24 sept. 2016
Dimensions :
27,9 x 21,0 cm
Langue :
Anglais
Pays d'origine :
Suisse
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.