Online political communication: how to use the web to build consensus and boost participation
Auteur :
Giansante, Gianluca
Éditeur :
Springer International Publishing AG
ISBN :
9783319366616
Date de publication :
12 oct. 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation.